AI Buddy Infrastructure

How Mench Works With DSPs, Creatives, and QR

Mench doesn’t replace your media stack — it plugs into it. Brands and agencies can run AI Buddy ads through existing DSPs, just like any HTML5, display, or video unit, while Mench powers the interactive experience and deep engagement analytics.

Below is a practical overview of how AI-powered ads are trafficked, how the Mench JS tag works inside creatives, and how QR scans can become a measurable “pay-per-scan” signal on top of your current programmatic workflows.

Two Ways to Use Mench With Programmatic

In practice, there are two main integration patterns: Mode A – AI Ad Server  and  Mode B – JS Inside Creatives.

  • Mode A: Mench acts like a specialized ad server, returning AI Buddy creatives to DSP calls.
  • Mode B: agencies upload standard HTML5 creatives that include a small Mench JS tag; the DSP sees a normal creative, while Mench powers the chat and analytics.
Mode A — Mench as AI Ad Server (future / deep integration)

Scenario: Mench issues the creative tag to your DSP

In this model, Mench behaves like a traditional third-party ad server but is dedicated to AI Buddy ads. The DSP traffics a Mench tag; when the impression is won, the DSP calls Mench, which returns the interactive creative and logs rich engagement events.

Brand DSP bidding & buying Mench AI ad server Publisher site / app / CTV ad call creative + AI User

In this deeper integration, Mench could plug directly into DSP / SSP workflows as a creative endpoint. DSPs keep impression and spend reporting; Mench adds AI-level interaction data.

Mode B — Mench JS Inside Standard HTML5 Creatives (fast path)

Scenario: Agencies keep their DSP, Mench powers the AI layer

This is the most practical starting point. Agencies upload an HTML5 creative into their DSP like they already do today, but include a tiny Mench JS snippet. The DSP sees a normal creative; Mench injects the AI Buddy experience, tracks chat engagement, and reports deeper metrics.

<script src="https://cdn.mench.ai/buddy.js"></script>
mench.init({ buddyId: 'DENTIST-123', mode: 'in-ad' });
Brand DSP HTML5 Creative banner / video + Mench JS tag Mench: chat + analytics Publisher serve render
  • DSP reporting: impressions, viewability, clicks, video completion — unchanged.
  • Mench reporting: chat opens, messages per session, completions, topic clusters, intents, sentiment, leads.
  • No formal DSP integration required; it works anywhere HTML5 creatives are supported.
QR & Pay-Per-Scan

How QR Fits: From Offline Media to Measurable AI Sessions

Mench treats every QR code as a smart entry point into an AI Buddy. Whether the code appears in a programmatically-served CTV ad or on a printed flyer, each scan becomes a measurable event with a full engagement trail.

CTV / DOOH / Print QR in the creative scan Mench AI Buddy session Brand / Agency scan & convo stats
  • Programmatic + QR: DSP serves the ad; Mench tracks scans and sessions as conversion-like events (via postback or reporting exports).
  • Offline + QR: printed codes, signage, menus, packaging — every scan is logged by Mench with full conversation analytics.
  • Pricing model option: “pay-per-scan” or “pay-per-session” can sit on top of any media plan, using Mench’s data as the truth set.

What This Means for Brands & Agencies

  • You keep your existing DSPs, SSPs, and trading workflows — Mench plugs in at the creative and engagement layer.
  • AI Buddy ads can be trafficked like any other HTML5 or rich media unit, with no special integration required.
  • QR turns every screen or surface into a gateway to a measurable, multi-role business workflow — not just a landing page.
  • DSPs still handle reach, pacing, and spend; Mench adds interaction depth, workflow completion, and AI-level insight.

In short: Mench doesn’t replace programmatic — it makes every impression more useful, more measurable, and more human.